Fine Jewelry, Redefined
We create beautiful jewelry with a conscience.

Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the
cool place, but I wasn’t really cool – I was trying to pass for hip or cool.

We believe there is a more brilliant way forward. Our mission is to redefine real within the jewelry industry and for our customers. We live by the idea that fine jewelry can be accessible, beautiful and conscientious. We use premium quality lab created gems – Diamond Magic Jewelry – all set in responsibly sourced precious metals.

We want you to sparkle on your own terms.

We are proudly
Diamond Magic.

  • Expertise

    As the original creator of gemstone quality moissanite, we’ve been setting the standards for lab grown gemstones for more than 25 years.

  • Quality

    Our standards are high. We offer premium quality lab grown gems set in responsibly sourced precious metals, all at an attainable price.

  • Ethical

    We pride ourselves on the fact that our stones are made, not mined. With limited environmental and ethical impact, Diamond Magic is the perfect gems for the conscious consumer.

The Original Creators of Moissanite

More than 25 years ago, we introduced gemstone-quality moissanite to the world, providing an ethically sourced, extremely brilliant white gemstone that is both beautiful and affordable. Over the last two decades, we’ve perfected the process of creating moissanite gemstones, culminating with the launch of Diamond Magic – the world’s most brilliant gem®. Grown using a patented process, the quality of Diamond Magic is superior to that of other moissanite brands.

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